Cybelle is the CEO of the Society for Experiential Graphic Design (SEGD)
With over 30 years of visionary leadership in the field of experience design, Cybelle Jones currently serves as the CEO of SEGD, a non-profit member organization uniting designers of experiences with a shared vision of connecting people to place. Under her leadership, SEGD has prioritized education, innovation, and design excellence, achieving remarkable success during her short tenure.
After joining in 2020, Jones established the SEGD Racial Justice Commission and led a 24-month DEAI training initiative, significantly increasing BIPOC representation in all programming to 34%. She also spearheaded a 5-year strategic plan and oversaw the launch of a refreshed brand, a new intuitive website, and a digital membership platform to enhance the understanding and visibility of experience design as a profession as SEGD celebrated its 50th Anniversary in 2023.
Before her role at SEGD, Cybelle Jones served as Principal at G&A, a global leader of museum and digital design for over 25 years. Her contributions included creative direction of iconic projects such as the International Spy Museum, the National WWII Museum, The US Olympic and Paralympic Museum, The Academy Museum of Motion Pictures, and visitor centers for Google, COX, and Johnson & Johnson.
Ms. Jones has shared her expertise as a guest speaker for institutions like the American Institute of Architects (AIA) and the American Alliance of Museums (AAM), AIGA, The V&A, Museum Next, Building Museums Symposium, FIT, SCAD, UC DAAP and the International Sign Association (ISA). She has also served as an adjunct professor at GW and critique for the Masters of Exhibition Design at FIT. Cybelle Jones is on the Board of the National Cold War Center, The National Alzheimer’s Association DC Walk, and is an inaugural member of Chief.
Most recently Ms. Jones has been featured in Making the Museum, Matters of Experience and Branders Magazine podcasts.
